Valentine’s Day is knocking at the door! This might be the best time for online and e-commerce jewelry sellers to do their business at large. But for that, you need proper planning and execution to sell more products at different occasions.
There are many designers, retailers and manufacturers all over the world who actually sell in jewelry in various online platform and always looking for a wider market to sell their products.One should know the choice and buying capability of the buyer and also the trendy items in recent times to do good business in online platforms.There are different kinds of jewelry in the world that you can work with to grow your business bigger. Let’s speak about it.
Fashion jewelry: mostly made with alloys plated with precious metals, and crystal stones. Inexpensive item so women can wear it with specific clothing. Very famous to gift people in different occasions.
Handcrafted jewelry: Mostly boutiques and handcrafts are under this category. These are unique items that are craft fully created by individual jewelry artists and designers all over the world.
Fine Jewelry: Really expensive products, made from solid precious metals and precious gemstones. Sold my brand jewelry stores and raw materials are 80% of the price.
Diamond jewelry: The most famous and expensive category in the world and highly desirable to rich people. The bridal market especially rings are most selling items and also people tend to prefer established brand before purchasing their desired product.
Niche Jewelry: mainly vintage and estate jewelry, men’s jewelry, children’s jewelry and other jewelry are under this category.
Now let’s talk about what we should do for selling jewelry in different worldwide famous platforms like eBay, Amazon and Etsy. Photography is very crucial for online sellers and website owners. One cannot sell products without proper photography. We have to make sure that we will represent the exact cut and color tone in our website.
Too much exaggeration might deceive the customers not to buy products and that might effect the business very badly.
There are some rules that need to following while uploading product pictures ineBay, Amazon and Etsy. It should be at least 2000 px wide so that buyers can easily zoom the photos for a better view. eBay, Amazon and Etsypreferred RGB photos and it doesn’t matter whether the photo is landscape or square, eBay, Amazon and Etsyhas its own feature to rectify these things quite easily. Maximum product photo file size: 20 MB and Product photo file type will be .jpg, .gif and .png. Also, Product photo image size should be: at least 1000 px square.
Construct your thoughts: Before taking product photos, just think about how and where to take photos and think about should I need to model for a better output?Just gather your thoughts before jump in to final photography.
Using colorful background instead to white: Yes, you can use colorful image in eBay, Amazon and Etsy for a better output rather than white background. So you can easily shoot photos in indoor or outdoor that mostly depends of your product.
Keep it simple: Just focus on the product rather than the surroundings while taking photos and make sure the products will look good in the image at any cost. Make sure it will not be clumsy.
Use the sunlight: Use can use the sunlight for a better output in case of product photography to keep it neat and simple. But make sure there will not be too much light and photos should be out of overshadows.
Say no to flash photography: try to avoid flash photography while capturing product photography as it incurred the color of the product which can be a great dissatisfaction for the customer.
Focus on composition: Composition actually matters in case of selling products in online platforms. Easy photography rules like leading lines and rule of third should be followed for a better output in business by all means.
Back up: it is not necessary to use the same background every now and then and one can choose the background with the help of subject. Just think about the product which goes naturally with the product.
Get Close: try to get close of the product while taking photos as it gives a better view of the product and it keeps the composition nice and simple.
Don’t Distract: Whatever your composition may be, just keep it mind that don’t let your composition distract the product image. Just make sure that there will be nothing to bother in the picture for the customer.
Using Depth of field: small products like jewelry and other small products should look good in product photography with the help of depth of field.
Smart Edit: When you are editing photos in Photoshop or any other photo editing software, make sure that you will not fabricate the image of the products as it can bring great dissatisfaction for the customer.
Using proper props: One can use exact props to make the products look good in the online page or website. IT also creates a great value in the customers’ eye to lure them to buy the products without any doubt.
Tell a story: Let’s try to use the product photography in a story telling way like when you are trying to sell kids cloth, use can use the candid life style photos to give it the photography a better output.
Make it fashionable: Use models for product photography as it looks more complete and reasonable to the customers.
Capture all the details: Always try to capture all the details in product photography as it is very crucial in case of products authenticity towards the loyal customers.
To sum up, Jewelry are mostly emotionally driven purchase that mostly used in life time events like marriage engagement and baby’s first birthday and many more. So. Basically it’s a long term investment so people might hesitate to take final decision several times before buying the desired product for their beloved ones.
