It is a busy day at office. You have been running around and keeping up with schedule. In between break you scroll through phone and a picture of juicy biryani makes you ache for it! Or, have you ever chased after an unknown restaurant just by looking at their delicious picture of foods? Well certainly I have, and I guess many of you too. So, you have already experienced the power of food photography. Nonetheless, if you still have doubts allow me to clear your confusion by telling you some of the many benefits of food photography:
Creating mood
Food photography is done rightly, invokes a certain mood. It gives the vibe of something abstract within us. We only know it when we see good clicks. Some food photographer uses raw daylight, many uses artificial set up. Nonetheless, the entire shoot set up is created to reflect a certain mood that your random phone capture cannot possibility portray.
Finding your angle
Close top shots are commonly found on aesthetic set up. Though there is no definitive way of defining aesthetics, playing with angles are very crucial to find the sweet spot of the subject. Food photographers often spend hours covering different angles and thus giving us the perfect click.
Find the light
Lighting is very important in photography. Knowing your audience is the key here. Food photographers often do a background check on the restaurant and understand for what type of audience they are capturing. Also, some restaurant owners prefer highly edited photos and some want to showcase the delicacy by keeping it raw. At the end finding the appropriate lighting makes all the difference in what is captured and what image you want to build.
Fake it to make it
Food photography often takes a long time if done properly. Now the click is a matter of fraction of second but the preparation is not. Often foods are kept half-cooked or uncooked to showcase the true color of the ingredients. This trick is very popular to make the dish look fresh and mouth wateringly juicy.
Catch the motion
This means keep your camera on highest shutter speed and do not stop clicking! Often we come across food these type photography image that captures ingredients flying or jumping over plate or chefs work station. Food photographers know all the tricks and tips on capturing such vivid images.
Art composition
Food photography becomes hard to look away if there is enough art direction invested on the shoot. Finding the right set combination is the key for your branding. Therefore, professional photographers often do this service or hire an art director to assist the shoot.
Now let’s assume, you have captured and followed all my tips above. This is not the conclusion. If you are doing it, do it all the way. Otherwise there is no point of capturing amazing photos but leaving inconsistent communication for your audience. You must run those via your post production team such as we have at clippingimage.com. Editing can do wander for your photo. Let’s learn more:
Make it vanish!
So there is an unwanted element in the photo? No problem, photo editing can make it go away. Professional food photography services often run the images by post production team or graphic designing companies offering such services. For example: clippingimage.com has worked on numerous post production jobs and we know how magical this part can be.
Fixing angle
If your perfect capture cannot used due to wrong angle, reach out to photo editing services. Often an angle can completely change the look and feel of the food photograph.
Fixing flaws
Food photography is a delicate job. Often after heart filled effort many shot comes out with some form of flaws. Only photo editing can help in this situation and make your brand look flawless.
A second chance…
Editing food photography gives a second change take on the shoot. Confused? Not only it helps you fix the flaws but also it gives you the reflection on your capture. While going through the process often many find more interesting composition and capture ideas. Overtime, if you keep experimenting from these reflections, surely you will become a pro food photographer.
Brand communication
We all can agree that at today’s market branding is the key. Editing your food photographs helps you give unified message across platforms. There is no way you can successfully do this without the help of photo editing. Therefore, make graphic designers your closest friend!
Make use of old photos
There is no time to shoot? No issues. With a good photo editing service your restaurant can revive or even reuse your collection of previously taken or managed food photographs and produce brand new static illustration. No one will even know or recognize if you have professionals doing the editing. During the lock down time many restaurant carried on their across media communication by reviving or re-using old food photos in a fresh new way. At the end it all comes down to one simple thing; make full use of what you have without compromising the brand identity.
To survive in this competitive market you have to have your brand communication as polished as you can. There are thousands of restaurants in this city and only some gets the attention for their successful branding. So, roll your sleeves and get started with all the given tips on food photography and level up your branding game as soon as you can.
