In this era of Social Media, Food photography and food photo editing are essential for restaurant, online, and catering service owners because if the food doesn’t look good then it will affect the food business very badly. The first impression is the last impression but when it comes to food taste is also very important along with good looks.
But too much exaggeration in photo editing and wrong angles while talking images might harm the business quite effectively. Good food photography is the essence of doing proper business in case of social media marketing, content marketing, blog post So, now let’s have a quick discussion about the benefits of Food Photography and Food Photo Editing,
Camera Configuration: Always check the camera while going before the photoshoot and the photographer should be well equipped regarding food photography. For professional output, you will definitely need a professional camera and cameraman. Don’t just focus on food, photographer should look after the environment and camera equipment’s for a better output when it comes to food photography.
Using different angles: If you want to make your food photography more interesting, then you should well aware of the different angles to look the food good on the menu or in social media, website page. So, it’s very important to capture photos using different angles to capture the real beauty of the subject.
Play with the light: Lighting is crucial for excellent food photography. The photographer should take full advantage of the natural light along with flash and artificial light to look the food outstanding in well-crafted photography.
Proper Props: Using the props in an artistic way helps to bring out the food’s eternal beauty but if you can’t select the prop wisely, it might destroy your image’s internal beauty. So, choose the prop according to your subject and always keep in mind the background and foreground of the image while taking photos.
Prompt taking Food’s images: Photographers should the photo when the food just came from the kitchen. The fresh food will definitely look good in the image. But if the time passes by to reach your destination, then the food will look dull and it will definitely affect the final output of the image.
Using proper photography skills: Professional photographers should use the white balance, aperture, and ISO more carefully to get their desired image. So, they should know how to use this camera setting quite effectively. Use a small aperture for a better depth of the field in the image and also try to capture the picture with lower ISO.
Go for natural background: Background is very important when it comes to excellent food photography. Displacing, the dull and boring background might harm the final output of the image. Moreover, too many colors and things should disturb the image and subject quite respectfully. So, using proper background is crucial in food photography.
Adding Shadow: Adding shadow in food photography is so crucial. Light and dark shadow according to your subject of the image can bring more importance in a case of better output. So, choose the perfect shadow wisely.
Storytelling image: Good photographers always try to tell a story with their images. It’s very important for the business and also it will lure the customers to know more about the food they want to go it without any doubt!
Your lens will impact how much bokeh you get. If you have a hand model, make sure their hands are clean and moisturized. Photoshopping dirty nails is a pain but they’re very noticeable and off-putting in food photos.
Incorporate actions if they make sense, like pouring cream into coffee or twirling some spaghetti but don’t force it if it’s out of context. I’ve experienced the most criticism in response to weird utensil usage. People get really particular about how knives are held and used.
Make friends along the way. If you work on a shoot with a stylist or PR person or Chef, keep in touch and keep an open mind for opportunities to collaborate. You might need the help of a cocktail stylist for a commercial shoot. Make friends while working with them so it will be easier for both of you to get the best from the work.
To shoot a tablescape use a higher aperture to make sure everything is in focus. For commercial and large scale shoots, you may one to tether and use Lightroom or Capture One to check your shots as you work.
Frequently format your SD and Compact flash cards, this will help them not develop any odd glitches along the way and make them last longer.
For commercial food photography shoots, research ahead of time previous campaigns to get a sense of the brand’s photography aesthetic. Even if you’re being hired for your specific style, it’s good to find the intersection between your style and the brand’s style.
Keep your equipment load as lean as you can or invest in lots of rolling cases and tables. Carrying around a ton of gear all the time will take it out of you so if whenever you can, don’t overpack.
Now let’s talk about food image editing. Food image editing is also very crucial as it brings the real beauty of the picture. Moreover, you can also add various thing to make it look good, On the other hand, you can also delete the unwanted things. Adding special effects while editing will make your food business life easier and better.
So sum up, considering the market value and extreme competition, A perfect and accurate food photography and food image processing is very important to run your business more effectively. So, go for it without any doubt for the betterment of your business and to secure a good future.
