Given that we have progressed in this rapid communication era of vivid graphic images, people now have the common tendency of judging the book by its cover than ever before. Photography is the new form of art and Post-production work has become increasingly crucial in the survival of the photography business. It is especially applicable to wedding photography due to its nature of visual storytelling by often close frames. Close frames and portraits can catch a lot of noise or flaws. Such as it will bother or repel your client if you do not use post-production assistance from a graphic designer such as clipping.image.com
Moreover; Graphic designers and photographers do function on a different spectrum, yet their visual artistry has many similarities. Graphic designers often majorly rely on the image to create their digital work in an interesting and realistic way, but this is not a one way relationship. On the other hand, photographers seek help from graphic designers commonly for their branding and brand identity. In a world of saturated creative fields, your business needs all the help it can get. Graphic design is that complementary service that could be necessity for your wedding photography business growth if you understand how deeply it can serve you in how many ways. Let’s have a quick look over.
A graphic design company can help a wedding photographer in two ways – firstly, help him offer a better service and secondly, to build a better brand of the wedding photographer and help him with promotional strategies and materials.
Firstly – Helping a Wedding Photographer to Offer Better Service
Photo processing
Wedding photographers are usually extremely busy, especially during the wedding season. While they struggle to manage schedules, preparations, client meetings and finally delivery, they find very little time to process the photographs, and hence there is an ever-lingering delay for final submission. Partnering with a graphic design service company helps the situation greatly. Their pool designers can share the workload with the photographer for photo processing and making them ready for delivery.
Many of the times, a wedding photographer might have requirements for retouching and editing of the photos. Having a graphic design partner will ensure great results within stipulated time.
Quick delivery of photos
One man army of wedding photographers always has an issue with delivery. Instead of one, when there is a team working together, s/he can pleasantly surprise the client with a very quick delivery.
Packaging
A graphic design company can also help the wedding photographer with the packaging of the printed photographs. A neat packaging will definitely pleasantly surprise the client.
Album design
A custom album design is something a client will always want to have and a photographer will want to give. A graphic design company can help the photographer with a series of custom album designs for the client.
Website
These days, websites not only serve as a promotional tool, they also act as a point of service delivery. In both the cases, a graphic design company can help a photographer the appropriate tool for his business and help him get more happy clients.
Secondly – Helping the photographer become a brand and do promote his service
Develop a brand – logo, slogan, color, personality
A strong brand image helps you stand out from the competition and gives you a unique identity. A design company comes up with a set of logo, slogan, color scheme that suits the photographer’s personality better. Branding is a gradual and consisted set of action that over time develops your brand personality. Often a mood board is set by graphic design company. An art director is involved in the process. Your wedding photography must have a particular style. Everyone has their way of storytelling thus your brand persona will be determined and reflected upon your logo, slogan, color and overall personality. These are all done with the help of graphic designing such as our site clipping.images.com.
Promotional strategy and materials
There is no alternative of graphic designing help for your consistent market presence with promotional materials. You and your best friend, wedding photographer and graphic designer can together decide on the promotional strategy. Now graphic designer will create illustration based on your team decision and provide you with unique market presence.
Building a website
This is one of the major tasks of graphic designers. Almost all graphic design company offers website building service. Having a website for your wedding photography business is a must. It gives that impression of your brand and advocates your style of work. To place your offering in the right perspective you definitely need a proper functional website. Consistent with your brand identity graphic designer will build and even maintain your website if you wish.
Portfolio:
Every creative business needs portfolio. Weeding photography is no different. Portfolio is the collection of your work and past projects. It can be like an album or a big fat book filled with flawless photos that went through post production treatment from your graphic designer friend. Designing a portfolio is also a big task. If your business has variety of client base, you might build different portfolio to showcase your different clients. Graphic definers will design and often print your portfolio.
Social media:
It has become necessity to integrate cross medium communication on digital platform. A company with weak digital presence gives all the wrong vibes. We do not want that for your wedding photography business. Social media contents are often highly graphical thus needing the help of your best friend.
To survive the intense competition your wedding photography business needs branding. It is necessary to build a relationship with a designer to brand yourself with shared visual concepts and it should harmonize your artistry, persona, and specialties so that you can put your best foot forward when approaching or working with your target market.
Therefore, to better position you get a best friend!
