Jewelry is something that almost everyone like to wear. People of any age love to wear jewelry . Age does not matter in case of wearing jewelry. Although girls’ love to wear jewelry most , but now a days boys’ also wear some jewelry to keep pace with modern life. Jewelry is a thing that includes a lots of beautifying article . It is an object to wear. Jewelry can be worn in different parts of the body such : Jewelry can be used in neck, hand, ear , leg, waist , finger etc. There are different types of jewelry like : Necklace, earring, bangles, bracelets, anklets etc. Now a days , jewelry business is very much popular in everywhere. In e-commerce business, jewelry business is spreading very rapidly . So jewelry photography is very important in such case .
Jewelry photography is very crucial because one small mistake may fail to attract the the potential customers . A little mistake can be the reason of great damage of the business. So great photography is needed for jewelry photography. A good photography is mandatory for product selling . If e-commerce owners able to display amazing pictures in their website , then more customers will purchase their product . A great photography always attracts the eye. Jewelry is very difficult and also exiting in some extend. Sometimes , it is unable to decide which procedure should we follow to create a beautiful photograph. Jewelry photography can be taken by the help of smartphone, DSLR, SLR or any other good quality camera. Besides these, there are some rules which should maintain to create and modify a pictures.
To shoot high end pictures of jewelry is really challenging. But if people follow some rules while taking pictures of jewelry , then the outcome can be satisfied . The formula of achieving exclusive photographs are : Clean edge, illumination, presentation , perfect posture , clear , apply glister, select the perfect white background , use high quality smartphones or DSLR, manage the center of the attraction etc.
Clean edge: To get a perfect jewelry photo, It is important to ensure clean and strong edge . If we upload good quality pictures of jewelry on website, then people will buy those products and thus sales will be increased.
Illumination: Proper and perfect illumination is very much essential for product photography. The same rules also goes for jewelry photography as well. In jewelry photography, Proper lighting effect should be implemented . If the place is dark during jewelry photography , then the picture will not be clear and it will not draw the attention of the customers or buyers . They will not find anything interesting in this pictures. However, we also have to keep in mind that excessive light can damage the product looks. So, soft light is perfect for photography . It is neither very high nor very less lighting. It is good to use constant lighting or natural lighting for jewelry photography .
Presentation: The first step towards success is to represent a picture in a good way and make it an eye-catchy sight . A good presentation of a photo is always great for all purposes.
Perfect posture : In jewelry photography, the perfect posture plays an important role. If we fail to catch the perfect posture ,then the whole image or whole works will go in vain as it is the baseof jewelry photography. A picture with bad posture does not look good in front of customers , it will not win people’s mind . As a result , e-commerce holders will be unable to sell their product. It can hamper their business badly.
Clear: The picture must be clear also the quality and design must be clear so that anyone can see the picture and understand what kind of design is made in this jewelry. It will help the customer to decide whether to buy the product or not . With the help of a clean picture, Any e-commerce business owners can convince their respected customer to buy their product. So cleanliness is very important thing during photography . While taking photographs , people need to be very cautious .
Use glister effect : If we want to use glister effect or flash effect on product photo , then we need to be very careful about flash using. People need to apply the light on any wall, or roof-deck . It should not point on the product directly . As a result, the light will reflect and a professional looks will appear . When the flash light goes on the product directly, it does not look good and actual design are not visible . It would be foolish to use small flashlight on jewelry photography as it looks artificial .
The perfect white background : One thing can damage the whole jewelry photo and that is the imperfection and imbalance of white background .The white balance is defined as color balance. How a picture looks in a photo , it totally depends on white balance. If the image looks blue, or red it depends on white balance.To perfectly put the white balance conforming to the light warmth in the setup, it is important to touch the white background. It can make the more balanced lighting environment for the perfect and outstanding outcome. There are different type of jewelry category . Some are golden jewelry , some are silver , some contains mix of golden and silver. If the white balance goes wrong, then gold jewelry can be displayed as silver and silver jewelry can be displayed as golden. So white balance is very important . During jewelry photography, if there are light inside the room where jewelry is photographed and also sunlight goes in that room then the color of the photographs looks unnatural. And camera can not adjust both of the light and we get reddish and bluish pictures. So we need to adjust the white balance in order to get a good picture. Automatic white balance may not be satisfactory so manual white balance is much better.
Use high quality smartphones or DSLR: Jewelry photography can be taken by using any smartphones or cameras . We can take pictures of jewelry as long as the device or the camera holds high quality camera and perfect flash light. It actually does not matter whether we are using smartphone or we are using DSLR camera for jewelry photography as long as we can produce exclusive jewelry photos.
The most essential part of a camera is detector and camera lens. If these two part is high quality then anyone can take good jewelry photo . Since there are so many glittery stones remain in the jewelry, it is important to highlight them in a picture . So in such cases DSLR camera or DSLR effect will be better . If anyone is in a tight budget , and can not afford DSLR then they can use high quality smartphone .
Manage the center of the attraction: One of the most important thing while shooting jewelry photography is to make the jewelry attractive . It should be the center of the attraction. Applying a lens can be useful, especially for bigger items that might be hard to fit in the camera frame. A macro lens can help in this case. But still, we need to be every careful for selecting lens as some lens may spoil the original product photo. By applying lens , we can attract the main object . So focusing on a jewelry is very much important. A good attractive photo able to convince the customer to purchase their product .
Use Black color sheet : Always try to apply black layout during jewelry photography especially when the jewelry contains lots of colorful glittery stones . With the help of black shiny paper , the jewelry looks incredible and noticeable by everyone. If we use black shiny paper when taking pictures of jewelry then the reflection can be seen on that paper . And it will create an amazing look .
Use white board on pearls : If we use white board to take pictures of pearl jewelry , the pictures come out in a very beautiful way. The pearl will emerge ring-shaped with more volume. And it will create a realistic nature .
Manage the pearl effect: The effect of pearl can help the viewers to buy the product. A good reflection can create an amazing image . A light colored canvas is quite advantageous to manage the effect.
Tripod: To get a perfect balance and position on smartphone , tripod is really important . It helps to make sure that the images of the desired product turn out acute and also in tune.
Perfect camera projection and work of art: Perfect camera projection is the prime reason of perfect picture. Perfect Camera projection is really important to create an amazing jewelry photograph. The position of an image must need to be verified for better looking.
Use a geared head : Sometimes camera stand moves . In order to avoid this situation, geared head is the best option. It allows us to adjust the camera angle. And thus a great photograph can be shot. One small movement can cause a huge difference . So camera movement must need to be stopped . And geared head is beneficial in such case.
In jewelry photography, One small mistake can ruin the whole efforts . So people need to hold very much patience during jewelry photography. Every pros and cons need to be checked with skills so that customers see those photos and made up their mind to purchase those jewelry . Jewelry is really very important especially for women’s. And now a days jewelry business is getting so much popularity in e-commerce business . So jewelry photographs should look gorgeous only then it can be sale-able.
