Product photography is so crucial for ecommerce and online sellers, brand webpage owners all over the world. We are going to discuss about the tricks and techniques of product photography and also try to find out the pros and cons of it in this article.
So, what is product photography? It’s basically a photography done by professional photographers with the help of mannequin or even model and render the visual image for selling the product worldwide.
A photographer might use different techniques to look the product photography good and for that he or she needs to look after various subjects like lighting, angle, depth of field, focus, background, composition and many more things.
They are always try to focus the image for a better output in the photography and also create a solid digital band image by all means.
The more you can represent the color, detail and designs the product in your photography, there will be less change of getting it back to you after purchasing.
The more you can focus on the products curves and every little detail, the better it will be for your business in the long run. so as an apparel owner, one should go for product photography at any cost.
So let’s talk about what you need to do for e-commerce photography.
Proper lighting: You need the accurate light to make the product good in product photography. Too much and less light might harm the output of your product photograph.
Make the product presentable: We need to take good cake before the product for product photography. One should iron or steam the apparel items before the final photo-shoot and also make sure the background might look good with the product. We need to ensure this things for a better output.
Right quantity: there should at least 6 or even more photographs from different angle for the product as the customer cannot see it physically and make sure the angle will serve the purpose of the photography.
Exact angle: Proper angles are very important for product photography. The photographer should have to cover every nuance and detail that might use to make the product more attractive and beautiful. Also, photographers must make sure that they will not overdo the angles while taking photos.
Consistency: the consistent output of the product is so important as you see different brands are selling the same type of products according to their brand value. The photographers might ensure the credibility, stability, professionalism regarding product photography.
Storytelling: Professional photographers always try to use different items to say a story through their photograph. Models and mannequin are essential to create story. Moreover, the image background and proper props might help the photographer to tell a story.
High resolution pics: High resolution pictures are so important for e-commerce and brand website owners. Minimum 1024×1024 pixels should be used as the buyers might zoom in the picture for a better view. But one can use 2400×2400 pixels as there will be more detail in the picture for the product.
You should decide the impact of the photography you direly need to establish your business in a short time and also you should understand how to show your products to lure your customers by product photography. Suppose you might need studio photo-shoot or outdoor photo-shoot according to your need. So decision should be taken according to the audience need and presentation.
You can also go to the professional studio for product photography but before that you need to check some issues which is very crucial.
You should check the clothing product photography background as the studio is famous or not check its Google reviews, Facebook page, and engagement, official website for every single details before going to the organization.
Speak with the clients who took service from that studio so that you can know well quite easily about the organization. One can check the studios website where one can find articles and blogs regarding the issue the studio have to deal with.
Check the professional equipment’s they are using for product photography and also ask others if they are latest or not. The organization might rents or even owns a professional studio with all the lighting gear necessary for maximum output.
Now, what you will do before planning a product photography? Let’s speak about it
First of all, one should prepare the list of all the items to be shot by the category and by the order of shooting. Next, you have to prepare all the apparel items and pack them in batches – as per the order of photo session.
One should look after the scout, contract, and schedule all the models for the photo session and also find, rent, buy all the necessary props for the photo session. And last but not the least, contract and book the company that specializes in clothing product photography service
Let’s speak about the process or ways to take photos for e-commence websites.
Flat Lay photo-shoot: this pattern is famous worldwide for male clothing, accessories, and basic wardrobe items, like T-shirts, trousers, socks. The items are lay down in the floor or table or any smooth object and photographers usually shot from above at a 90-degree angle. It’s famous to Instagram users as you can add text, graphic with the image.
Ghost Mannequin: It is a 3D version of the image which gives a live version of the product to the customer. It is shot to the eye level to lure the customers and it is good for tighter fit apparel like T-shirt, sweater etc. It will give a better understating to the customer whether it fit to their body or not.
Pinned/Hanging Apparel: it’s also an eye level photography and hanger and other objects are used to hang the apparel. It’s most suitable for lighter products like silk and one have to spend less money for that.
So, these are the steps you need to follow for a better output in product photography and run your business successfully in ecommerce and online stores.
